Content & video cadence
Weekly rotation across Mark, Lauren, Chris and John. A piece publishes one week and is promoted the next.
Publishing schedule
| Week | Author | Status |
|---|
Weekly report · Jun 8–14, 2026 · Live: Email (Act-On) + Leads (Insight Engine) · LinkedIn performance pending updated export
Weekly Report
What happened in the week of Jun 8–14, compared with the prior week (Lauren's cycle). Each metric shows the number, the change versus last week, and a plain-language read on whether it's good.
At a glance
The headline numbers across the whole campaign. Open “What this means” on any card for the plain-language read.
Channel scorecard
One status read per channel, so you can spot where to look first.
Performance by content asset
This week's focus is CB's video, with live email data below. Mark's and Lauren's blocks carry their full campaign performance from earlier weeks for reference. Email rows are live Act-On data; LinkedIn paid rows come from the Jun 8 Campaign Manager export; YouTube and site rows report once connected.
Campaign calendar
The complete chronological record of campaign activity — what happened, when, and which asset it relates to. Dates marked EST. are inferred and will be confirmed against platform data once live sources are wired in.
| Date | Activity | Asset | Channel |
|---|
Email (Act-On)
Live Act-On data for CB's send, “Where AI changes design — and where it doesn't,” sent to four segments Jun 9–11. Compared against Lauren's Jun 2–4 send.
Data caveat
Opens and clicks include bot activity. CB's send recorded 1,296 total clicks but only 134 unique clickers — security scanners open and click links automatically. Treat unique clicks as the most trustworthy signal and all rates as ceilings until True Open Impact filtering is enabled.
By segment · CB send
| Segment | Sent | Delivered | Unique open | Unique clicks | Unique click rate |
|---|
What ran on paid LinkedIn this week. Performance figures are pending — the last Campaign Manager export ended Jun 8, and the Frontier ad account still isn't connected to the Paid Media connector, so this week's numbers can't be pulled live yet.
Why no numbers yet
This week's LinkedIn performance needs a fresh export. The figures below are each ad set's last reading from the Jun 8 export, included as a starting point. Upload the Jun 8–14 Campaign Manager export (or connect the Frontier ad account) and this tab fills in with the week's actuals.
YouTube
Three campaign videos are live on the dedicated Frontier channel (created May 28). Performance metrics report once the YouTube Analytics API is connected; paid video promotion reports once the channel is linked to Google Ads.
Website (Google Analytics)
The Frontier subdomain isn't tracked in the connected GA4 property — traffic metrics report once the Frontier property is added to the connector.
Leads (Insight Engine)
Live data from the Frontier Insight Engine instance for Jun 8–14.
Data caveat
Email-driven leads are still understated. Zero leads were attributed to email this week in either the Frontier or the main Newfangled instance, even though CB's send drove 134 unique clickers — the routing/attribution gap from the Jun 2 review is still open, so email's contribution to leads isn't being captured.
Webinar
Registration and attendance funnel — switches on once a date is confirmed.
Not yet scheduled
Once the webinar date is set, this section tracks registrations, attendance rate, source of sign-ups, and conversion from the retargeting audience.
Paid media budget
The full paid-media plan for the campaign, taken from the budget sheet, shown against the actual LinkedIn spend recorded in the Jun 8 Campaign Manager report. Planned figures are the committed amounts; actuals are what has been spent so far.
How to read this
Planned is the commitment; actual is what has run. Actual spend comes only from LinkedIn, since that is the one channel reporting live; webinar and additional-channel spend cannot start until the webinar date is set. Two actuals came in above their planned amount: Lauren's Thought Leader Ad spent $118.92 against a $100 cap because it ran longer than the planned week, and Mark's short video came in at $204.09 against $200. One figure to confirm with the sheet owner: the sheet's summary note cites $965 for the webinar and retargeting once dates are set, but the line items there add up to $675.
Thought Leader Ads · already scheduled
| Campaign | Daily | Dates | Planned | Actual | Status |
|---|---|---|---|---|---|
| Mark's post | $10/day | May 19–25 | $100 | $81.44 | Complete |
| Lauren's post | $10/day | May 28–Jun 8 † | $100 | $118.92 | Complete |
| CB's post | $10/day | Jun 2–8 | $100 | $1.43 | In progress |
| John's post | $10/day | Jun 9–15 | $100 | — | Scheduled |
| Subtotal | $400 | $201.79 |
† The sheet plans Lauren's Thought Leader Ad for May 26–Jun 1, but the LinkedIn report shows it ran May 28–Jun 8, which is why the spend passed the $100 cap.
Short video ads
| Campaign | Daily | Dates | Planned | Actual | Status |
|---|---|---|---|---|---|
| Mark's short video | $10/day | May 16–Jun 2 | $200 | $204.09 | Complete |
| Lauren's short video | $10/day | Jun 3–23 | $200 | $51.30 | Live |
| Chris's short video | $10/day | Jun 24–Jul 14 | $200 | — | Scheduled |
| Subtotal | $600 | $255.39 |
Webinar · dates pending the webinar date
| Campaign | Daily | Dates | Planned | Actual | Status |
|---|---|---|---|---|---|
| Organic post boost (strongest of Mark / CB / John / Lauren) | TBD | Relative to webinar | $150 | — | Pending date |
| Retargeting + cold single-image ad | $35/day · 15 days | Relative to webinar | $525 | — | Pending date |
| Subtotal | $675 | — |
Additional channels · to be confirmed
| Campaign | Daily | Dates | Planned | Actual | Status |
|---|---|---|---|---|---|
| YouTube video boost | $10/day · 1 week | TBD | $70 | — | TBD |
| ChatGPT sponsored ad | TBD | TBD | TBD | — | TBD |
| Subtotal | $70 + TBD | — |
Confirmed campaign total
| Planned | Actual to date | |
|---|---|---|
| All confirmed campaigns | $1,745 | $457.18 |